In this article I will explain why the app TikTok is a great opportunity for content creators in 2020. If you make video content, or are interested in making short video clips, then you should be using TikTok. Allow my to explain why TikTok is such a good platform for content creators.
Video sharing app TikTok has been a clear favorite among the public during 2020. The app focuses on users posting short video clips and people are engaging a lot with TikTok. I recommend you focus attention on producing several pieces of content a day for TikTok. The reason I recommend that you focus on TikTok is simply because the app is so popular right now. People are paying a lot of attention to the content that gets posted on there.
It seems like it is a lot harder to grow nowadays on YouTube and Instagram. As a creator you want people to see your content. Therefore you need to be on the platforms that people are actually going to on a consistent basis. I have written in a previous article how I believe that TikTok is a serious competitor to Facebook’s Instagram. Check out that article for more information about this subject.
I’m a new content creator who is trying to grow on various social media platforms. I have had videos that received tens of thousands of views on TikTok. On other platforms, I have never had a video get those kinds of views. I feel that YouTube and Instagram have become too saturated with content. It is difficult for new content creators to grow on those platforms. This is why you should currently focus more of your efforts on creating content for TikTok. Also, Instagram’s business model focuses on having users pay to have their content promoted to others. They are not in the business of having you grow on their platform for free. Unless you are already a famous celebrity, Instagram can seem like a waste of time in 2020.
Out with the old
Social media apps have life cycles. Growing up with the popularization of the internet I have seen many kinds of social media trends come and go over the years. In the early days of the internet, people communicated back and forth using only text. Chat rooms used to be popular. Then you had messaging apps such as ICQ and MSN messenger emerge. No one I know still uses ICQ or MSN messenger. Those apps were once popular and almost all my friends used them to communicate. Then came social media site MySpace, which today is hardly the vibrant social media community it once was. Facebook came along to displace MySpace as the new dominant social media site. You remember when almost everyone was telling you to get on Facebook. Now you hear stories of people quitting Facebook. It’s no longer the fastest growing social media platform.
Next came Instagram, which Facebook bought in order to control competition. In my opinion, Instagram is starting to seem stale. TikTok is the new hot social media app of the day. I don’t think people will stop using Instagram any time soon. It will still have a strong position among social media apps.
People often use social media to try and build followers or become an individual of influence. If people are posting content to Instagram and not many people are seeing it, they will move to platforms where people actually see their content. Instagram is in the business of having you pay them to have your content be promoted to the right people. Non sponsored content creators are already creating content for free. If creators now have to pay Instagram to promote it will generally be a losing proposition.
It is a good idea to focus on TikTok as a significant part of your social media strategy in 2020. There is a more opportunity for you to go viral with your content on TikTok. Instagram is in the business of having you pay them to promote your content. TikTok actually promotes the content you create when people open the app. Try focusing more of your creative energies on TikTok for a while instead of other platforms. I think you will be impressed with the results.
Thank you for taking the time to read this article. Have a great day.
©2020 Richard Gillespie